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Students must analyze each detail, including marketing strategy, weakness, opportunities, and strengths of Adidas, to write the best case study. We know students face trouble with research work, especially when running out of time. They must invest much time to analyze the growth, history, marketing, revenues, pitfall, and profits. If you are facing a problem with the Adidas case study, come to us for Adidas case study help.
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A Brief About Adidas History
Adidas is one of the significant sports brands that produces, designs and creates clothing, footwear, and sports accessories. The company was named after two brothers from Germany, Rudolf Dassler, and Adi. They founded this company in 1924. The initial name of the company was Dassler Shows. However, in 1948, Rudolf left the company and started his own brand Puma. Our Adidas case study helper says that Puma become one of the top competitors of Adidas over time. After that, the company changed its name from Dassler Shows to Adidas. The name was officially registered in 1949, and over time, this became one of the most popular footwear brands all over the globe.
With time, a lot of competitors have come into the footwear marketplace. But still, Adidas stands strong on its marketing principles. Still, it gains massive popularity, and still, now, it has become the most renowned brand of shoes. Because of its immense image, the Adidas case study has become crucial to MBA and business studies.
If you have got a SWOT analysis or Adidas case study but are not sure how to solve it, come to us for Adidas case study help. Our tutors can provide a highly informative and well-written case study on Adidas.
About the Potential Targeted Market of Adidas
Adidas stands as the brand of the youth generation. As per our experts of Adidas case study assignment help, their prime focus is always on the audience of age 13-30 years as well as a sports person. They also emphasize producing the most economical products without compromising quality.
In the initial stage, Adidas only launch their products for sports people. They provide different sports gear, including footwear. However, with changing marketing trends, others have also drawn attention to sports shoes and other equipment. People also start investing money in Adidas products due to their high quality. Still, Adidas has maintained low rates of ethics so that middle-class people can easily afford their products. This marketing strategy provided a significant benefit over the competitors.
Furthermore, our experts in the Adidas case study help explain online that teenagers participating in various sports are its main target market. One sport wherein Adidas shoes have seen increasing demand is football, and these shoes are still in use today. There is also a different audience subset that is not interested in sports. They choose shoes based on their design and brand name. Typically, this audience consists of boys and females between 16 and 25.
Adidas isn't selective about its operational outlets. Anyone can find Adidas shoes in high-street vendors places and retail shops. However, their section of Adidas will be different from others. The company also allows several online outlets, such as Asos, to sell their products based on market value and brand reputation. Later, Adidas changed its pricing strategy to adapt itself according to the biggest competitors such as Nike and Puma. However, they have kept prices slightly lower than competitors to give tight competition.
Since the targeted market Adidas is broad and selective, its targeted market has become the prime part of its case study. In case you are unable to solve the case study on the targeted market of Adidas, come to us for Adidas case study help.
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According to our Adidas case study writing service expert in the USA, this brand always adheres to its work ethics, such as "make athletes perform better." This popular brand stepped into the market to connect with the sports industry. Adidas always welcomes new technologies and tools. They launch various campaign slogans, such as "impossible is nothing." A significant part of their campaign is their ideology hit the buyer's minds well.
Moreover, our Adidas case study helps services tutors say that Adidas leverages its PR skills to become the voice of people. They start spreading brand awareness by using PR skills. They also step into the endorsement and sponsorship programs. Popular footballers like Lionel Messi and David Beckham endorsed this brand. That is why this brand shines well in the marketplace.
Adidas continued to adapt to trends, starting with just shoes before gradually expanding to include clothing lines, fashion, swimwear, etc. Adidas continually evaluates the demands of its customers before attacking the market from various directions. Additionally, this makes Adidas less vulnerable to numerous market concerns.
Adidas continues to advance thanks to product advancements. It distinguishes itself from its rivals by offering a flexible structure for future growth. The company partners with well-known sports figures so that its face can be seen at the forefront in various disciplines.
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More Information about the SWOT Analysis of Adidas
Some of the crucial parts of SWOT analysis explained by our Adidas case study help writers are as follows :
- Strength of Adidas :
Our online Adidas case study helper explains the strength of Adidas, such as :
- Adidas has significant brand value.
- They always stick to producing high-quality work and avail them at unbeatable prices.
- Brand endorsement by renowned football players such as David Beckham, Lionel Messi, Run-DMC, and more.
- Adidas has a significant market share in European countries
- They promote wellness and spread wings in the sports industry.
- Adidas knows the pain point of their consumers well.
- Weaknesses of Adidas : Some of the key weakness explained by our experts of online Adidas case study help is as follows :
- Overseas factories of the company have poor condition
- The customer services of Adidas previously were really poor. Outlet employees don't know how to resolve clients' problems.
- eCommerce platform still has to be expanded
- limited advertisement budget
- Threats : Our Adidas case study helps the tutor emphasize on major threats in a case study, which are as follows :
- Nike, their potential competitor, has a significant marketing budget compared to Adidas. They also gain a large market share.
- Brand endorsement goes wrong, which further leads to negative impressions.
- Economic crisis and recession are also faced by the company.
- Opportunities for Adidas : Some best opportunities for Adidas in the flourishing market are as follows :
- Increases endorsement programs
- It expands branches of retail outlets such as eCommerce outlets and international outlets.
- Start including more endorsement brands on the base of fashion and accessories.
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Frequently Asked Questions
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Yes. We do provide a free referencing, revision, title page, bibliography, editing, and proofreading with Adidas case study writing help.
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