Qualitative sociology can be defined as:

Qualitative sociology can be defined as:

Question options:

1:- In-depth interviews, focus groups, and/or analysis of content sources as the source of its data.

2:- Virtual interactivity, online polls, and online gaming.

3:- Door-to-door sales pitches, cold calls, and press conferences.

4:- Statistical methods such as surveys with large numbers of participants.

Answer:- 1. In-depth interviews, focus groups, and/or analysis of content sources as the source of its data.

Qualitative sociology is a term used to describe research that uses in-depth interviews, focus groups and/or analysis of content sources as its primary source for data collection. In contrast, the qualitative sociology is based on detailed analysis of social phenomena and provides an in-depth understanding.

The qualitative researchers can undertake in-depth one to one interviews asking open ended questions that provoke detailed narratives and insights from the research participants. They might also conduct focus groups and have small numbers of people come together to discuss a topic in detail. Moreover, qualitative sociologists also study documents, media and artifacts as well as other cultural materials giving interpretations of the symbolic meanings they contain. The aim is to build a sophisticated insight into social processes, experiences and standpoints through deep immersion and interpretation. While the quantitative research strives for broadness, qualitative sociology gives up breadth in favor of depth. Instead of collecting information from large samples, qualitative researchers focus on particular social settings and interactions by uncovering multi-layered meanings in the contexts through close analysis of individual cases and lived realities . This intensive method is what makes qualitative sociology so strongly descriptive and interpretative.