Question:- Discuss the role of headlines and subheads in print advertisements. Find examples of print ads that use various types of direct and indirect headlines.
Answer
One of the key components in print ads that grab attention and deliver a clear message is headlines, subheads. Specifically, direct headlines tell what the primary advantage or characteristic of the product is. For instance, a toothpaste ad can be titled ‘Whiter Teeth Within 2 Weeks’, which in itself implies the main advantage. However, indirect headlines apply a more creative angle and utilize puns, rhymes, question or instructions. As an indirect toothpaste headline, “Bring Out Your Bright Side” refers to whiter teeth.
Subheads provide an additional clarification or support for the main headline. A subhead may provide more information on the benefit such as Clinically Proven to Remove Stains. It can address consumer concerns. It is recommended by Dentists Nationwide. Effective headlines and Subheads work hand-in –hand in attracting readers and motivating them for taking action.
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