Question:- Marketers must pay attention to the dynamic competitive environment because
Answer:
Today, it seems that marketers have to do this because the market conditions are always dynamic meaning competitors can easily present and introduce new products, services or strategies that can completely shift the existing market dynamics. Marketers under a constantly changing competitive context have to go for a continuous monitoring over the changes in consumer’s trend, technology, regulation as well as the competitors’ moves so as to stay relevant and keep a competitive edge
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