_____ is the process of creating something new, which is central to the entrepreneurial process.

_____ is the process of creating something new, which is central to the entrepreneurial process.

A) Creative destruction

B) Modernism

C) Execution

D) Creativity

E) Innovation

Answer: E) Innovation

Creativity involves the development of novelty and it is a core activity in entrepreneurship. It entails creating unique concepts, goods, facilities, or techniques that add value addition in the market or to society. In such a way, entrepreneurs are discussed as people who possess certain skills, involving the recognition of a potential, as well as the creation of an enterprise out of it. Thus, innovation can be defined as the process of changing an element of the existing organization or developing a new element that is significantly different from the previous one. You know, the marketing profession is based on the creative, on solving problems, on risk-taking, and creativity. This is also the case of entrepreneurship, where innovation does not only concern the generation of new ideas but, above all, their effective exploitation in new markets. Thus, it contributes to the formation of competitive advantages, economic development, and the solution of social problems. A successful entrepreneur is thus defined as one who can deploy the processes of innovation for the delivery of solutions to needs in the market.