Which of the following is NOT a useful strategy when making an informed purchase?

Which of the following is NOT a useful strategy when making an informed purchase?

A.Calculate the unit price of the product.

B.Purchase a product based on a social media influencer.

C.Compare your option to similar products.

D. Read the online reviews of the product and ask trusted friends who use it.

Answer: B.Purchase a product based on a social media influencer.

It is unwise to base one’s purchase decision on the endorsement of a social media influencer because decision-making involves several factors besides the recommendation. Instead of the promotion factually speaking for a product, ‘influencers’, although they may introduce new products, give their opinion which might be influenced by the money they are paid or their taste might not be in the best interest of the consumer.

On the other hand, the other choices listed are effective tools to make wise acquisition decisions. Splitting the total price to obtain the unit price assists the consumer in his selection of the right size or quantity due to value for money. For example, figuring out which of the two shampoo brands, the one in a 16 oz. The bottle cost more than the one in 33 oz. Bottle, per ounce, is more expensive or cheaper. Cross-brand comparisons enable buyers to consider the features, quality, and price of the items side by side and therefore arrive at a better decision. For instance, while searching for a smartphone, it is possible to compare the specifications of different models or brands of smartphones and the price which will result in a better choice.

It gives actual information about the product’s performance, its work, and satisfaction from the buyer; this can be obtained from reading the reviews or talking to friends who use that particular product. This strategy can help identify obstacles or opportunities which the very description of the product could hide. For example, comments can also reveal a similar flaw with a certain model of laptop, which is not advertised by the company. Thus, through making use of the listed three approaches as the calculation of unit prices, the comparison of the options along the number of user feedback, consumers themselves will be able to make better decisions based on the objective information and requirements rather than follow the directions of the potential spin doctoring.