When comparison shopping, all of these hint at a good deal EXCEPT_____________________.
a. lower-priced models offer more features.
b. there are more positive customer reviews than negative reviews.
c. there is a coupon available for additional percentage off the price.
d. the sale price is the cheapest available.
Answer: a. lower-priced models offer more features.
Occasionally comparison shopping is carried out in a bid to arrive at the most optimal price as far as value in exchange for money is concerned. Nevertheless, if the models of the cheaper price contain more features in comparison to the costliest ones, it is usually a signal of caution rather than a good deal. Indeed, products that offer more functions or are of higher quality usually have a higher price level owing to the value added.
For example, consider smartphones. One cannot expect a $200 smartphone to deliver more features than a $1000 premium device; features such as a better camera, a faster processor, or more storage space. This situation could mean that a cheaper phone has low-quality parts, and low-quality build and could be an indication that there is some sort of trick involved.
The other options, on the other hand, invariably are forms of a signal for a deal. Recommendations from other customers have been made regarding the recognizable same product showing that it was useful to them. Sometimes coupons that cut the price even more are given, converting the cost proposition into a better value proposition. If, for instance, the sale price can be considered the lowest on the market (provided that the seller is credible), then it creates an impression that you are offered an unfavourable price in the market.
That is the reason why it is necessary to realize that price is an essential criterion for shopping, but it has to be combined with quality and usability. Thus, a good deal is satisfying in terms of both the price level and the quality-to-features ratio rather than being insanely cheap with an unlikely set of features.
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