Question: A company’s _____ is the purpose of the organization?
1) vision 2) mission 3) strategy 4) plan
Answer: mission
The corporate mission statement tells what a company’s primary goal (its reason of life) and what for it is existing. The mission statement of the company simply indicates its purposes and objectives in addition to how the business aims to fulfill its customer, employees and shareholders. An influential mission statement is precisely formulated which embraces and articulates the organization as a whole, being a core reference for determining strategy and activities.
Different from the mission statement that indicates the practical goals, a vision statement expresses the purpose of reaching a better future state the company dreams of. Strategy is mainly the way the company handles its set objectives of achieving the certain mission and vision. Furthermore, the plan outlines concrete details on what resources and steps should be taken to get the strategy underway. The mission, a kind of guidepost that determines the vision, strategy and plans is not gone. Whilst the rest of the elements differ with the business model, the mission as the statement in detail of what the company is all about keeps appealing and enduring as the foundation of the entity . A well-articulated, motivational mission statement can be the impetus for aligning employees’ efforts, and it provides for a common purpose, which makes a positive impact on people’s lives.
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