Businesses can use globalization to their advantage by
1- creating trade barriers to other countries.
2- reducing exports to other countries.
3- finding customers in other countries.
4- insourcing jobs in other countries.
Answer: – finding customers in other countries.
Organizations can mainly use globalization for their benefit in the aspect of patronage in other nations. Heating the foreign market prospect enables firms to target other consumers in different markets, and possibly experience high sales and good chances of growth. In the current generation, the landscape of the world is covered by technology, transportation, and communication which has eased the expansion of businesses into the international markets. For instance, even small businesses can make significant sales on the international market using online marketplaces, such as Amazon for small businesses to sell their products with a level of access to customers they would otherwise could not access. Coca-Cola and McDonald’s are good examples of companies that have grown big and have penetrated most of the global markets within the world, thus modifying their merchandise and advertising in line with cultural differences across the world. This activity not only leads to more sales but also manages the risk by lessening the dependency on one market. Also, the notion of gaining customers in other countries can bring great cultural differences and new ideas on how to satisfy the needs of consumers. However, it has to be said that going global also has its drawbacks, including issues connected to the legal systems of the countries of target markets, differences in exchange rates, and cultural peculiarities. Nevertheless, the setup of opportunities to look for customers in other countries makes the strategy quite potent for companies to harness the effect of globalization.
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