One of the advantages of personal selling is that it is the most _____ method used to communicate with customers. 

One of the advantages of personal selling is that it is the most _____ method used to communicate with customers.

A. credible

B. reasonable

C. generic

D. defensive

E. flexible

Answer: E. flexible

The strength of personal selling lies within the selling method, which is the most flexible as it, is the most convenient way to communicate with customers. Personal selling is the process in which the direct and dynamic communication between a sales person and the potential customer takes place and this method allows for the method, which can change or adapt when it is needed.

The enabling part of it is to the sales point adapt their pitch line, addressing individual concerns and altering the communication style to the measure the customer’s response and need earned. Valid communication is the key here. Adjusting the messaging, providing supplementary information, answering the existing ones, and even changing their proposal/offer are all possible for them in the course of communication. This kind of instructiveness is not always possible with other kinds of promotional tools that can be used to leave consumers unresponsive and one-way communication will not do much. It is an individualized and engaging technique adopted by personal selling which makes it a highly versatile and efficient way of acquiring clients, and at the same time, understanding their requirements, and closing the sales.