Which of the following best describes social media marketing?

Which of the following best describes social media marketing?

1: Using social media platforms strategically to market a person, product, company, organization, or idea

2: Running digital ads to strategically reach a company’s targeted audience

3: A company leveraging all of the functionality of all PR platforms to add value to the company

4: Utilizing sales pitches and ads to market to a company’s current customers.

Answer: 1: Using social media platforms strategically to market a person, product, company, organization, or idea

This option can be best associated with the definition of social media marketing. It covers the management of utilizing and endorsing several social sites to post or share some content with the intended group of consumers. Social media marketing implies content creation and sharing concerning the context of the platform the content is disseminated in, which may pertain to text, image, video or even interactivity. To develop overall brand awareness and establish a dialogue with customers, generate website traffic and, finally, provide business outcomes. This approach builds on the fact that the social platforms used to support two-way communication with the audience, support creating a community, and have possibilities for viral distribution of the materials. Something that can go beyond mere promotional purposes while keeping as its focus building important communication relations in the sphere of social networks in relation to the brand or idea.