Which of the following is the best example of the foot-in-the-door technique of persuasion?

Which of the following is the best example of the foot-in-the-door technique of persuasion?

A. anti-smoking advertisements that rely on celebrity spokespeople advocating for reduction in cigarette use

B. anti-smoking advertisements that use charts and graphs to show how many people die from smoking-related causes each year

C. getting your parents to agree to cut their smoking down by a few cigarettes, then asking them to quit altogether

D. supporting your sister who has decided to go cold turkey in order to quit smoking

Answer – C. getting your parents to agree to cut their smoking down by a few cigarettes, then asking them to quit altogether

The option that has been selected as an answer for this question provides an appropriate example of the foot-in-the-door technique related to persuasion. The foot-in-the-door or FITD technique can be considered as an effective tactic of persuasion which is based on making a small request primarily and further placing the larger request. The idea related to this tactic is that when an individual agrees to a small request, they will have the obligation of agreeing to large requests and thereby maintaining the levels of consistency. The technique is mainly based implemented in sales, marketing and social psychology. The term based on “foot in the door” has been developed based on the technique that is implemented by the door-to-door salespersons aiming to place their foot within the door as they aim to continue their conversation with the potential customers. FITD technique is considered to be a different technique as compared to the tactics of high-pressure sales. The major objective of FITD technique is based on development of an appropriate connection between the individual who is placing the request and an individual who has been asked. Subsequent requests can be placed and these are considered to be extensions of the original requests. The commitment of an individual for fulfilling this task can increase due to implementation of this technique.


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